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A corporate identity or "CI" is the visual and the verbal expression of a business. A symbolic representation of
who you are? and what you do?
CI expresses the values and ambitions of an organization, its business, and its characteristics of the brand. It increases awareness and build businesses. It is the point of entry to a product/service. It help consumers cut
through the
profileration of choices available in every product & service category
Commonly known as a logo, is the graphic element of a trademark or brand, which is set in a special typeface
and/or font, or arranged in a particular, but legible, way. The shape, color, typeface, etc. should be distinctly
different from others in a similar market.
Since the beginning of the time, the need to communicate emerged from a set of universal
questions: Who I am? Who needs to know? Why they need to know? How will they find out?
Humanity has always used symbols to express fierce individuality, pride, loyalty and ownership.
Logo Design Process
The design process for identity design project can be broken into these steps :
- Understanding the brief - We provide a questionnaire to understand the company ( its products / service ) and its vision & mission
- Research - We go through your answers and do a study on your competitors and trend in the industry and create a visual mood board.
- Concept Generation - Based on the brief we generate keywords & follow it with sketches to understand basic direction towards the final identity
- Symbol & Typeface Exploration - After understanding a direction we move towards exploring the identity in certain symbolic form and try to build similar effect in a typeface (font)
- Prototype Design - Once we finalize with certain symbolic forms & typefaces, we build combined units of both to make the identity more compact and universally usable like on paper, wall, web, tv, physical space, signages etc.
- Client Review - We present you the design and take your review and enhance it to the final option.
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